People who advocate good enough contrast it with perfection, but there is another choice: excellence. Choose to build an excellent product. Choose to build the best product. Not only will it be good for the bottom line, you will find that you are attracting the best talent in the industry. Moral is high when individuals and teams are aiming high. The best talent doesn’t aim to be good enough; they aim to be the best. Aim to be good enough, and those who aim for excellence will leave your company and your products in the dust.

When I was a high school student I was an avid competitor in the sport of wrestling. It’s an extremely demanding and punishing sport: requiring extreme stamina, strength, skill, agility, and mental toughness. You have to have a strong mind to compete successfully in wrestling. When you’re in the 3rd period of a match, you’re exhausted, and your opponent continues aggressively to push the action, only the tough-minded continue to fight and pull out a win.